January 29, 2019
There’s an art to the sacred journey. More than just paying homage to a religious site, it’s sharing in a spiritual experience with the thousands of pilgrims that came before— and the thousands that have yet to arrive. For a tour company operating in Israel, creating a niche for your Holy Land tour offerings is critical to success. But how do you breathe new life into a pilgrimage that’s so steeped in tradition? How do you keep your business afloat in the highly competitive Dead Sea market?