Part of the appeal of a cruise is being able to visit multiple destinations—while only having to unpack once. Part of the dilemma, is choosing how to spend that precious time ashore. When one day at port means having 6 hours to explore, the pressure is on to make every moment count. As a tour operator, how do you create that single most coveted experience—the no-brainer choice that captures the imagination and checks all the boxes?
The Half-Day Option—An Essential for Independent Travelers
Independent travelers crave their free time. Tempted as they may be by some of the more unique tour offerings, they’re not always willing to make an all-day commitment. For these guests, consider offering a happy medium: a shorter excursion that gives them a taste of the destination with plenty of time left over to venture out on their own. Half-day options also appeal to budget-conscious travelers who still want to take a shore excursion at every port.
By Land and Sea—
A Winning Combination
Some destinations are just bursting with possibility. But having so many choices can also be a burden for your guests. They want to see it all, do it all, and still be back at the ship in time. That’s where having a combination package pays off. Why not pair your zodiac adventure with a rugged 4x4 ride through the rainforest? Or, extend your historic lighthouse tour by one hour to allow for kayaking along the coastline? Seeing a destination through multiple perspectives can deepen the experience for your guests and offers more value.
When a Partnership Makes Sense
Let’s say you operate a whitewater rafting company. You’ve built a solid reputation over time with your high-ranking excursions. By partnering up with an ATV tour company, you can create the ultimate bucket-list adventure. Extend your tour by two hours and provide a seamless transition between the two experiences. Guests who are trying to decide between the two are more likely to choose the combo. By creating a strategic alliance, you can capitalize on another vendor’s reputation and resources while expanding your own offerings.
Must-Have Insurance Coverage for Your Tour Operator Business
When adding more tours to your lineup, always revisit your tour company insurance policy to make sure you have the right coverage in place. Keep in mind, land and sea tours will require contingent auto and watercraft liability. If an accident occurs, having proper excursion insurance will cover injury and property damage or loss.
By taking all of these tips into consideration, you can enhance your offerings just in time for the summer season and boost your sales.