You researched local suppliers—the charming eateries serving authentic fare, the well-situated hotels that catered to your type of traveler, and anyone else who could add value to the guest experience.
Over time, you established strong local connections and a reputation for excellence. Your guests seem to really enjoy your tours, and you have a constant stream of positive reviews to prove it. So, what next? How can you take your tour operator business to the next level?
SHOW YOU ARE TRUSTWORTHY
As a growing business, getting excursion insurance is one of the smartest moves you can make. Remember, you’re responsible for the safety of your guests. If someone gets injured or has something stolen while on your tour, having proper coverage will protect your guests and your business. How can this build your clientele?
When you market yourself as someone who cares for the wellbeing of your guests, you establish credibility and trustworthiness. People want to feel secure and taken care of, especially when traveling far from home. But there’s another reason that can make an even greater impact on your revenue.
BOOST YOUR SOCIAL MEDIA PRESENCE
The key to establishing a solid following is reaching your audience, long before they reach their destination. Choose the right platform and engage often. Respond to all reviews—both good and bad. Show that you’re committed to offering solutions and delivering a positive guest experience from start to finish. Create content that not only showcases your tour offerings, but also offer helpful travel tips.
GET YOUR “IN” WITH THE CRUISE LINES
No matter how unique your tour opportunity may be, without excursion insurance, cruise lines won’t even consider you. Why? Cruise lines don’t want to be held liable for the actions of the tour operators. Excursion insurance exempts the cruise line from being held responsible for any injuries, property damage or loss experienced by passengers while on a tour. If you’re not protected from these associated risks, the cruise lines—and even hotels—will simply pass. But with a seal of approval, you can tap into a lucrative market and even add more tours to your line-up.
MAKE IT BETTER
In an increasingly competitive market, you should always be looking for ways in which you can improve your tour experience. Pay close attention to guest reviews and seek out the most appealing suggestions. Is there a specific activity your guests keep requesting? Are there any new local suppliers on the scene that could potentially improve your guest experience? A stronger offering will only drive profitability.
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