December 17, 2018
With the rise of the Experiential Age, the travel industry has a competitive edge. Travel has always been about the experience, finding that authentic connection with a place, its people and its culture. Only now, the modern traveler demands an even more enhanced experience. They don’t just want to eat Pasta alla Carbonara in Rome; they want to learn how to make it themselves. They want more hands-on, more face-to-face, more real-world interaction. For tour operators, being mindful of this shift presents a lucrative opportunity.