The Blog

With the rise of the Experiential Age, the travel industry has a competitive edge. Travel has always been about the experience, finding that authentic connection with a place, its people and its culture. Only now, the modern traveler demands an even more enhanced experience. They don’t just want to eat Pasta alla Carbonara in Rome; they want to learn how to make it themselves. They want more hands-on, more face-to-face, more real-world interaction. For tour operators, being mindful of this shift presents a lucrative opportunity.

Undoubtedly, luxury riverboat cruises in Europe are booming, as scenic river cruises surge in popularity. According to Cruise Lines International Association (CLIA), in their 2018 State of the Cruise Industry Outlook and Cruise Travel Trends report, 27 new ocean, river and specialty ships have or will launch this year.